Lawn collections
Three-piece unstitched lawn suits across seasonal collections.
Product brochure
Rutba.pk — Product Brochure
Our own retail store, and the reference implementation of the commerce stack it runs on.
Generated on request from the live content of this site — nothing about it is stored ahead of time. File name Tech-Style-Rutba-pk-Product-Brochure.pdf.
A live retail commerce platform selling premium everyday essentials — and the reference implementation of our commerce stack. Storefront, checkout, order pipeline and rider delivery, tested every day by real customers rather than a demo dataset.
Commerce software you can't test in a lab
You can build a checkout that passes every unit test and still lose orders to a courier address format, a payment taken on the doorstep, or a customer who changes their mind while the rider is en route.
Rutba.pk is how we find those problems first. It is a real retail business with real inventory, real deliveries and real customers — and it runs entirely on the Rutba commerce modules. Anything that breaks in the shop gets fixed in the platform.
For customers it is a curated store for premium everyday essentials. For us it is the most honest test environment we could build.
| Storefront | Server-rendered Next.js 16 with Tailwind CSS |
|---|---|
| Checkout | Express and full-address, with cash on delivery |
| Fulfilment | Rider app with live status and buyer messaging |
| Back office | Stock, orders and accounts in Rutba ERP |
One codebase, two roles.
The storefront is the rutba-web application from the Rutba ERP monorepo. Improvements made for the shop ship to every deployment of the platform.
The store
What Rutba.pk sells
A curated catalogue of contemporary and traditional Pakistani fashion, beauty and accessories.
Stitched & ready to wear
Two and three-piece stitched ensembles, plus wash-and-wear fabrics.
Fancy & designer-inspired
Occasion pieces for weddings, Eid and formal events.
Abayas & modest wear
Everyday and occasion abayas alongside the main clothing range.
Handbags & accessories
Bags and accessories to finish an outfit, merchandised alongside it.
Beauty & fragrance
Cosmetics and perfumes, including body sprays and mists.
Platform capabilities
What the commerce stack does
The same capabilities are available to any business deploying the Rutba commerce modules.
Product catalogue
Categories, collections, variants and multiple images per product, sortable by featured, newest or price.
Content management
Page authoring, product groups, CMS sections and SEO defaults through the Rutba CMS module.
Sale offers & promotions
Offers applied at the catalogue and cart level and surfaced across the storefront.
Inventory sync
Stock levels shared with the ERP, so the shop, the counter and the warehouse agree on what exists.
Customer accounts
Order history, tracking and returns through the customer portal.
Rider delivery
Delivery offers, assignment, live status updates and direct buyer messaging from the rider app.
Payment verification
Cash-on-delivery reconciliation and payment verification workflows before an order is closed.
Returns
Returns handled as a first-class stage of the order pipeline, not as an exception path.
Social merchandising
Compose social posts with live product previews straight from the catalogue.
Order journey
From browse to doorstep
Every order moves through a state-machine chokepoint, so a stage can never be skipped by accident.
Browse & add to cart
A server-rendered catalogue with filtering and sale offers — fast on the mid-range phones most customers actually use.
Checkout
Express checkout for repeat buyers, or full address capture for new ones, with cash on delivery supported end to end.
Order processing
The order enters the stage-based pipeline: verification, picking, packing and label printing against live stock.
Rider assignment
A delivery offer goes to riders; the accepted run appears in the rider app with buyer contact and status updates.
Delivery & payment
Cash is collected on delivery and reconciled through payment verification before the order closes.
After the sale
Tracking, returns and account history in the customer portal; the movement posted through to stock and accounts.
Stack
What it runs on
| Storefront | Next.js 16 with server-side rendering, styled with Tailwind CSS. |
|---|---|
| Back office | Rutba ERP — stock, order management, rider, CRM, CMS and accounting modules. |
| API | Shared Strapi 5 backbone with descriptor-driven role scope. |
| Media | Rutba Media FileServer serves images.rutba.pk — masters stored once, variants generated on request. |
| Rutba MTA relays order confirmations and campaigns through a single suppression gate. | |
| Payments | Cash on delivery, with payment verification and reconciliation workflows. |
| Operating base | Islamabad, Pakistan. |
Related
Other products
Rutba ERP
The platform the storefront is part of.
Media FileServer
Serves every product image on the store.
TrustList
Discovery and reviews for B2B software buyers.
Contact
Talk to us
Tech Style Ltd is a UK technology company building enterprise software, procurement intelligence and AI platforms. Tell us what you are trying to do and we will tell you honestly whether we are the right people for it.
| This document online | www.tech-style.co/product-rutba-pk |
|---|---|
| Website | www.tech-style.co |
| Enquiries | hello@tech-style.co |
| Products | www.tech-style.co/products |
| Partner programme | www.tech-style.co/partners |
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